Matthew Bligh Weldon
design + art direction
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Heinz - The Heinz Challenge
To celebrate the 150th anniversary of Heinz Ketchup, we want to celebrate the weird and unique ways people have been enjoying Heinz for the past 150 years with the #HeinzChallenge.
Heinz and its brand lovers have been pioneering different food experiences since it was founded in 1869. Heinz has introduced the world to many different creations that have changed the experience of food. Glass bottles that always need to be smacked or shimmied with a butter knife and portable ketchup packets so that it can always be enjoyed on the go. It’s brand lovers love ketchup so much, they have been pioneering their own experiences by making unusual creations with ketchup and we wanted to embrace that.
D&AD New Blood 2019 Submission / Collaboration with Daniel Hughes